PRIVACY POLICY

Effective Date: July 10th, 2026

Protecting your privacy is our priority. This Privacy Policy applies to SBG.EVENTS (the “Site”), owned and operated by Steak and Butter Gang (“Company,” “we,” “us,” or “our”). This policy outlines how we collect, use, share, and safeguard your personal information in relation to our event registration, marketing, advertising, and other services.

By using SBG.EVENTS, you consent to the data practices described in this policy.

We collect personal and non-personal information when you interact with our Site, participate in our events, or engage with our advertising.

You may provide personally identifiable information, including but not limited to:

• Name (First and Last)
• Email Address
• Phone Number
• Mailing/Billing Address (for ticket purchases, merchandise, or donations)
• Payment Details (processed securely through third-party payment providers)

If you purchase event tickets, merchandise, or services, your payment details will be collected and processed securely via PayPal. We do not store your credit card or payment information.

When you visit our Site, we may automatically collect:

• IP Address
• Browser Type and Version
• Device Information
• Referring Website Addresses
• Access Times & Activity Logs
• Pages viewed, actions taken (registrations, purchases, form submissions), and conversion events

This information helps us analyze trends, administer the Site, enhance user experience, and measure the performance of our advertising.

If you engage with us on social media or post publicly on our Site (e.g., comments, testimonials, forums), this information may be viewed and collected by others.

We use your information to:

• Register you for events and process ticket purchases.
• Provide customer support and respond to inquiries.
• Send event updates, confirmations, and important notifications.
• Offer promotions, discounts, or special offers related to our events.
• Improve and personalize your experience on our Site.
• Detect and prevent fraudulent transactions.
• Comply with legal obligations.
• Deliver, measure, and optimize advertising on platforms such as Facebook and Instagram (see Section 3B).

If you opt-in to our email list, we may send newsletters and event announcements. You can unsubscribe at any time using the link in our emails.

We do not sell or rent your personal information to third parties. However, we may share information in these limited circumstances:

A. Service Providers

We may share your information with trusted partners (e.g., payment processors, email marketing services, hosting providers) who help us operate our business. They are contractually obligated to keep your data secure.

B. Advertising & Analytics Partners

We use third-party advertising platforms — including Meta Platforms, Inc. (Facebook and Instagram) — to promote our events, retarget past visitors, measure ad performance, and build lookalike audiences of people similar to our existing customers.

To do this, we may:

• Deploy the Meta Pixel and Conversions API on our Site, which collect information about your visits (pages viewed, buttons clicked, forms submitted, purchases completed) and transmit that information to Meta for advertising and measurement purposes.
• Share hashed (encrypted) contact information — such as email addresses and phone numbers — with Meta to create Custom Audiences, allowing us to show ads to existing supporters or find new audiences that resemble them.
• Receive aggregated reporting from Meta about the performance of our ads, including which ads drove sign-ups, purchases, or other conversions.

We do not share your name, email address, or phone number with Meta in a plain-text format. Data is hashed before transmission per Meta’s Business Tools requirements.

You can control how Meta uses your data for ads at any time:

• Facebook/Instagram Ad Preferences: facebook.com/ads/preferences
• Opt out of Custom Audiences: Adjust your ad settings within your Facebook or Instagram account.

C. Legal Requirements

If required by law, we may disclose your information to comply with legal processes or protect our rights.

D. Event Sponsors & Partners

With your explicit consent, we may share your details with event sponsors or partners offering promotions or discounts.

Our Site uses cookies and similar tracking technologies to:

• Improve user experience by remembering your preferences.
• Track website analytics to enhance our offerings.
• Deliver relevant advertisements and measure ad performance across platforms, including Facebook and Instagram.

Advertising Cookies & Pixels

We use the following advertising and analytics technologies on our Site:

• Meta Pixel — tracks visitor behavior and conversions for Facebook and Instagram advertising.
• Meta Conversions API (server-side tracking) — sends conversion data directly from our servers to Meta for improved measurement accuracy.
• Additional analytics tools may be used from time to time to help us understand Site performance.

You can adjust your browser settings to decline cookies, and you can control ad personalization directly with Meta at facebook.com/ads/preferences. Note that disabling cookies may impact site functionality.

We implement industry-standard security measures to protect your personal data. This includes:

• SSL encryption for secure transactions.
• Restricted access to sensitive information.
• Regular security audits to detect vulnerabilities.

However, no online transmission is 100% secure. You acknowledge that data transfers over the internet carry inherent risks beyond our control.

You have the right to request the deletion of your personal data. However, we may retain certain records for:

• Completing ongoing transactions.
• Compliance with legal requirements.
• Fraud prevention and security.

To request deletion, contact us at: sbgchallenge@gmail.com.

You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in our emails.

You can opt out of personalized advertising from Meta (Facebook and Instagram) at any time by:

• Visiting facebook.com/ads/preferences
• Adjusting your ad settings in the Facebook or Instagram app under Settings → Ads
• Opting out of interest-based ads through the Digital Advertising Alliance or Network Advertising Initiative

You may also request that we remove your email or phone number from any Custom Audience uploads by contacting sbgchallenge@gmail.com.

Our Site may contain links to external websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Our Site and events are not intended for children under 13. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, contact us immediately at sbgchallenge@gmail.com, and we will remove it.

We reserve the right to update this Privacy Policy. Any changes will be posted on this page with an updated Effective Date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or how we handle your data, contact us at:

📧 Email: sbgchallenge@gmail.com

Thank you for trusting SBG.EVENTS with your information. Your privacy matters to us!